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	<title>Said Svec &#187; schwag</title>
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	<description>Firmware and Software and Hardware, oh my!</description>
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		<title>Professional branding.</title>
		<link>http://www.saidsvec.com/2008/04/02/professional-branding/</link>
		<comments>http://www.saidsvec.com/2008/04/02/professional-branding/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 03:50:18 +0000</pubDate>
		<dc:creator>svec</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ACM]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[calculators]]></category>
		<category><![CDATA[membership]]></category>
		<category><![CDATA[schwag]]></category>

		<guid isPermaLink="false">http://svec.wordpress.com/?p=56</guid>
		<description><![CDATA[The Association for Computing Machinery (&#8220;ACM&#8221;) says this about themselves: &#8220;ACM delivers resources that advance computing as a science and a profession. ACM provides the computing field&#8217;s premier Digital Library and serves its members and the computing profession with leading-edge publications, conferences, and career resources.&#8221; If you check out their latest membership offer for students [...]]]></description>
			<content:encoded><![CDATA[<p>The Association for Computing Machinery (&#8220;ACM&#8221;) says this about themselves:</p>
<p>&#8220;ACM delivers resources that advance computing as a science and a profession. ACM provides the computing field&#8217;s premier Digital Library and serves its members and the computing profession with leading-edge publications, conferences, and career resources.&#8221;</p>
<p>If you check out their <a href="https://www.acm.org/studentoffer4" title="https://www.acm.org/studentoffer4">latest membership offer for students</a> you&#8217;ll see that they offer a &#8220;FREE ACM Flip-Top Calculator (while supplies last)!&#8221;</p>
<p>Seriously?  Did that actually sound like a good idea to anyone at the ACM?  Is a lame calculator one of the leading-edge career resources they offer?  Does that do anything but hurt ACM&#8217;s brand?</p>
<p>I had some other smart-alecky things to add here, but I think I&#8217;ll leave it at that.</p>
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